Thought experiment: You're running a campaign. You've seen the recent studies confirming that online ads move poll numbers, and you're pretty sure you need to start engaging and persuading people online. But as election day looms ever closer, you're not sure how you can do this effectively and efficiently.

Well, good news! Today, we're excited to launch a new tool that makes it easier than ever to leverage the power of Google to reach voters.

The AdWords Campaign Starter Kit does the hard work of building an online advertising campaign for you. You enter a few basic pieces of information about your candidate, select which issues the candidate is running on, and the Starter Kit automatically builds you an AdWords account so you can start connecting with voters online in less than an hour.

We're also pleased to premiere a revamped Google Political Campaign Toolkit site. Learn how online leaders like the Scott Brown for US Senate campaign and the SEIU have leveraged Google's tools to engage with voters. And see what well-run online campaigns are doing to engage voters and win in November.

Posted by Evan Rowe, Elections and Issue Advocacy Team